Hi! I’m Michelle

I’m a senior creative strategist and copywriter based in Philly – equal parts big-idea person and “okay, but how do we actually make this iconic?” thinker. For nearly a decade, I’ve been turning bold concepts into brand campaigns that people actually remember.

I’ve worked with brands like Hilton, MGM Resorts, Subaru, Apple TV, Disney, Pinterest, Aerie, H&R Block, United Healthcare and more.

Growing up in a Ukrainian-American household gave me both a very specific food palate and a lifelong love of travel. Originally from Chicago, I’ll defend a Chicago-style hot dog with my life. When I’m off the clock, I’m usually redecorating my apartment, buried in a good book, or baking something a little too ambitious.