What better way to experience America than by following the people and places that give its Main Streets their character?

For Brand USA’s Main Street Moments campaign, we created a custom Tripadvisor travel hub that brought classic Americana road trips to life through local stories, must-stop destinations, and practical trip inspiration.

Two original Main Street Maker videos spotlighted the passionate owners behind beloved small businesses, while three editorial articles mapped out distinct road trips across the U.S.—giving international travelers a more personal, actionable way to discover America beyond the major cities.